Most of us understand intuitively that avocado is healthier than cookies. We can talk about sugar, fat, gluten, and antioxidants all day, but that doesn’t change the fact that cookies taste good and you still want to eat them. Any weight loss plan that simply tells you what to eat and neglects why you make the choices you make is unlikely to help you in the long run.
Nutrition knowledge is important, but it is only one piece of the game. The real secret is understanding your behaviors and motivations at their roots, and using this information to have a meaningful impact on your health. In this sense, good health starts in your brain, not on your plate.
Everyone knows how to lose weight. Magic formula: All you have to do is eat less and exercise more, right?
WRONG. People who have lost serious amounts of weight know that making a lifestyle change is about so much more than calorie restriction and getting a gym membership. It’s also a massive mental challenge that requires stamina, rational thought and emotional support. In other words, it’s often a mind makeover, first and foremost.
The brain is the body’s undisputed energy hog, weighing in at less than 1.5 kg, yet gobbling up 20 per cent of our oxygen supply, 25 per cent of the glucose and 15 per cent of all blood flow.
When you get unhealthy, what happens is that areas of your brain get less efficient, Usually it’s around how you make a decision and how you get a reward.
In fact, it’s possible that obese people are caught in a feedback loop, with their unhealthy choices making them less likely to steer away from fattening foods or unnecessary snacks.
The first thing you need to understand is that we don’t have as much control over our food decisions as most of us assume. We tend to believe that we can call on willpower anytime we wish and use it to order a salad instead of a burger, and if we fail to do so it is our own fault. However, self-control is not something we can simply turn on or off, and as a result the process of decision making––particularly when it comes to food––is much more complex
Because brain activity is so costly, things like self-control and decision making cannot be relied on indefinitely. As a result, willpower is a limited resource. Like a muscle, willpower becomes fatigued when exercised too frequently. All the decisions you make throughout the day deplete your willpower, and when you start running out of steam your ability to choose healthy food over more convenient food rapidly diminishes. Ironically, increasing your blood sugar can help restore willpower to some extent. But finding a healthy way to raise blood sugar in a state of depleted willpower can pose quite the dilemma. Tired brains find it much easier to just grab a cookie or chocolate.
The way our brains cope with the willpower conundrum is to automate as much of our decision making as possible. It does this by creating habits.
What is a Habit?
When you learn something, your brain makes connections that create pathways for neurological activity. When you routinely perform the same actions, your brain learns this pattern of behavior and sets up a pathway. This pathway is a more efficient way for the brain to process the routine, as opposed to a new series of discreet tasks. That is a habit.
Setting up these pathways is actually quite simple. With daily repetition, you can institute a new habit in as little as 10 days. Think about 90 days with Project 10. It can be massive change to your habits. That is, of course, if the new habit is not competing against an old one. Unfortunately, once a pathway is set it is extremely difficult to get rid of, which is why breaking a bad habit is so hard.
Scientists have estimated that up to 90 percent of our daily food decisions occur as a result of habits.
So how to lose weight using knowledge of the power of habits?
In order to achieve long-term weight control you need to find healthy foods you actually enjoy eating, physical activities you like doing, and spend your time making these as convenient and accessible as possible.
The most important and the key to success in losing weight is to understand that any habit we wish to develop needs to impart a meaningful reward in order for it to stick.
That is why Project 10 Challenge is perfect for most people. It motivates and rewards. We all love rewards … Imagine yourself in the school again … all the stickers, certificates and recognition.
Basically to summarize… Project 10 is all about celebrating and recognizing the First 10 pounds (4.5 kg) lost. Because this milestone is so important and has a dramatic effect on over-all health it makes sense to make a Big Deal of it.
Everyone who documents their First 10 pounds wins an “I Lost It” T shirt and are qualified to win part of £6,000 given away to 5 woman and 5 men EVERY SINGLE WEEK throughout 2014.
So.. Why Body By Vi Project 10? Why 10 Pounds?
Because it represents a significant health improvement, you can win £600 cash and you get a Free T-shirt. sounds cool to me.
How to Participate in Project 10?
1. Accept the Challenge by selecting 1 of 4 Challenge Kits
2. Register at Chellenge.com and upload a valid starting video
3. Return to challenge.com after you’ve lost the 10 pounds and upload a Valid finishing video
4. Enter by Thursday and you find out the following Monday if you Won.
That’s it That’s all… this is happening every single week throughout the year. That means you have plenty of opportunity to win…. Plus you’ll get an ultra cool shirt!
…plus don’t forget if you share the Challenge with your friends you can actually get your kit for FREE
If you are already a Promoter of the Body By Vi Challenge, Project 10 is the perfect incentive to breathe new fire into your organization.
Take full advantage, register at ptwithb.bodybyvi.com